Oslo-based Norwegian designers,Theo Tveterås and Lars Vedeler have created a Durr watch that doesn't tell the time but gives the wearer timely
notifications by vibrating every five minutes. The design features a colourful
fabric circle with a simple brown leather strap and a small button to turn
vibration on and off.
The designers said they created the watch as an experiment
to draw attention to the difference between time as it passes and how we
perceive it passing.
The first batch of 50 £75 watches is said to have sold out
in just over six weeks.
The Norwegian duo, who work together under the name
Skrekkøgle, said that after wearing the watch for six months, it added a
certain ‘rhythm’ to each day. But others have criticised it for being nothing
more than an expensive ‘egg timer on a strap’.
Mr Tveterås said the feedback from other people was- it acts
like a countdown to their death ‘which wasn’t the intention at all’.
The original units were constructed on a small scale, pieced
together and dyed by hand, but the designers are now planning a much larger
production run.
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