“Despicable Me 2” is Universal’s ‘most profitable movie ever
Forget ‘Iron Man 3’ or ‘Man of Steel’, ‘Despicable Me 2’ is
2013’s big box office winner.
So lucrative and successful is this animated sequel that NBCUniversal
bigwig, Steve Burke said in a conference call, that ‘Despicable Me 2’ will
become “the single most profitable film in the 100 year history of Universal
Studios”.
‘Despicable me 2’ has made an incredible £437 million so
far, with a production budget of just £50 million.
But why has ‘Despicable Me 2’ become such a huge success?
It’s made by little known animation house Illumination, rather than Pixar or
DreamWorks, so it’s not the prestige of the creative team.It helps of course
that the original came from nowhere to become a huge hit (£358 million
worldwide), so the fanbase was there.
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