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Apple Unveils iTunes Radio

Apple has finally unveiled a music streaming service it called iTunes Radio. The streaming service is designed to take on rivals including Pandora and Spotify. The company further introduced what it calls "the most revolutionary redesign of its mobile software since it launched the iPhone in 2007.

The announcement of these new features came at its Worldwide Developers Conference in San Francisco.

iTunes Radio is one of the most highly anticipated features of the new iOS7 and comes free. It is supported by ads across many devices including iPhones, ipads and the Apple TV.

The service taps Apple's Siri virtual assistant to answer user's spoken questions. Very much like Pandora Internet Radio, one of its rivals, it allows listeners to customise their own radio stations by genre, skip songs multiple times, or just tune in to some 200 featured stations. 

Subscribers to the iTunes Match service will get a commercial-free version of iTunes Radio, we gathered.

This service costs $25 a year and will be available in the USA in autumn.