“Despicable Me 2” is Universal’s ‘most profitable movie ever
Forget ‘Iron Man 3’ or ‘Man of Steel’, ‘Despicable Me 2’ is 2013’s big box office winner.
So lucrative and successful is this animated sequel that NBCUniversal bigwig, Steve Burke said in a conference call, that ‘Despicable Me 2’ will become “the single most profitable film in the 100 year history of Universal Studios”.
‘Despicable me 2’ has made an incredible £437 million so far, with a production budget of just £50 million.
But why has ‘Despicable Me 2’ become such a huge success? It’s made by little known animation house Illumination, rather than Pixar or DreamWorks, so it’s not the prestige of the creative team.It helps of course that the original came from nowhere to become a huge hit (£358 million worldwide), so the fanbase was there.